Beyond anonymity, or future directions for internet identity research

This article draws on empirical research into internet use by minority ethnic women to consider whether anonymity remains a useful focus for sociocultural studies of internet identities. The central argument of the article is that the time has come for internet identity research to reposition itself conceptually, to move away from a preoccupation with the generalized, enduring claim that internet identities are anonymous, multiple and fragmented – not only because, in some cases, online identities are continuous with offline selves, but also, more importantly, because common uses of the concept of anonymity are limited as starting points for carrying out analyses of internet experiences. In short, it argues that the terms of internet identity research are problematic, that contexts matter, and that studies of internet identities need to engage with and learn from ongoing debates within cultural studies which call into question the usefulness of the very concept of identity.